Joey’s journey began in 2006, when he started working at a bag trading company. He was responsible for sales to souvenir customers from 2008 onwards. As Joey’s clients required a substantial amount of design work, he took it upon himself to learn Photoshop and CorelDRAW. He spent two years perfecting his skills and started building a solid clientele and reputation with original designs to their liking.


In 2010, Joey established HENRON BAG. In Chinese, HENRON means smooth and prosperous development. The company mainly focused on souvenir bags and polyester bags like backpacks, cooler bags, shopping bags.


However, in 2017-2018, the competition in the souvenir market became more intense. To stay afloat, HENRON shifted its focus to PU/PVC bags like cosmetic bags, fashion bags. With speedy responses, reasonable pricing, and excellent samples, the company soon accumulated core customers.

GYM Bags in our fitness room

2020, We are lucky

The year 2020 became a much bigger challenging time for HENRON due to the global pandemic. Some clients went bankrupt, more than 800,000 US dollars worth of goods were stuck due to undisbursed payments. Luckily, the suppliers, whom we had established a long-term strategic partnership, shared the risk with us to get through.

Be ready to keep on

Less orders did not make us disengaged, instead, we decided to make full use the time by learning new skills, and also set up a 30m² fitness room at the office to stay healthy.

New Beginning

From 2021, Joey and HENRON began anew. We are designing new bags and reaching out to new clients. Joey’s determination and dedication to HENRON to overcome the challenges and thrive.


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